The story
About SaaSyToad
We are a small studio that builds AI agentic apps, fast websites, and the software in between. We started because small businesses were stuck paying too much for tools that did too little. So we built better ones, and now we build them for other people too.
The crew, in human form
The founders
Three people who would rather ship something useful than talk about it.

Ron Strickland
Co-founder
Entrepreneur, software owner, and business strategist with more than three decades building companies and the sales teams that grow them.
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Joseph Jackson
Co-founder
Low voltage contractor since 2002 and a self-taught developer. Joseph builds the platform, and the tools the trade never had.
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Avery Bailey
Co-founder
Founder and CEO of Nouveaux Studios. Avery builds the worlds and the characters, including the SaaSyToads themselves.
Read full bioIn their own words
Founder bios

Ron Strickland
Founder | Entrepreneur | Software Owner | AI Business Strategist
Ron Strickland is an entrepreneur, software owner, and business strategist with more than three decades of experience building businesses, developing sales organizations, and creating systems that drive growth. Since launching his first business at 19 years old, he has built, operated, and sold multiple companies across a variety of industries, gaining firsthand knowledge of what it takes to grow a business from the ground up.
For the past 12 years, Ron has owned and developed software businesses focused on helping companies operate more efficiently, increase revenue, and scale their operations. His extensive sales background, spanning over 30 years, has provided him with deep insight into the challenges business owners face every day and the solutions that produce measurable results.
In July 2022, Ron partnered with two lifelong friends to explore the emerging world of artificial intelligence by creating an AI-powered animated project. The venture demonstrated the incredible potential of AI, but personal circumstances, including navigating the end of a 30-year marriage, required the project to be placed on hold.
In July 2025, the team reunited with a renewed vision and founded SaaSyToad, a company dedicated to building practical AI solutions that solve real business problems.
Today, SaaSyToad is developing AI-powered software that helps businesses automate repetitive office tasks, streamline operations, generate qualified leads, and eliminate time-consuming administrative work. The company's mission is simple: empower business owners to spend less time managing paperwork and more time doing what they do best, growing their businesses and generating revenue.
Ron believes artificial intelligence should be practical, accessible, and focused on delivering measurable value. Rather than replacing people, AI should enhance productivity, simplify operations, and give entrepreneurs the freedom to focus on innovation, leadership, and customer relationships.
With a lifelong passion for entrepreneurship and a commitment to solving real-world business challenges, Ron continues to build technology that helps companies work smarter, grow faster, and compete in an increasingly AI-driven world.
Technology should never complicate business. It should remove obstacles, create opportunity, and give entrepreneurs the freedom to focus on building something extraordinary.

Joseph Jackson
Co-Founder | Low Voltage Contractor | Software Developer | Multimedia Creator
Joseph Jackson is a co-founder of SaaSyToad, a low voltage contractor with more than two decades in the field, and a self-taught software developer whose work is grounded in the daily realities of the businesses the company serves. Based in Omaha, Nebraska, Jackson brings a combination of hands-on trade experience, front-line sales knowledge, and modern product development to the company he helped build.
Since 2002, Jackson has worked throughout the low voltage industry as both installer and salesperson, covering cable, satellite, phone, internet, fiber, security systems, and access control. More than twenty years of walking into real businesses, assessing what they need, and delivering a working system has produced a practical understanding of how small companies actually operate and where the software they depend on falls short.
When AI chatbots first emerged, Jackson recognized their significance immediately and pursued the technology directly. Working night after night, Jackson taught themselves web and application development, using AI as a development partner to turn concepts into functioning products. That self-directed education produced a portfolio of websites and applications built for family, friends, and local businesses, and laid the foundation for everything that followed.
In July 2022, Jackson partnered with lifelong friends Avery Bailey and Ron Strickland to explore artificial intelligence through an original AI-powered animated project, THE SAASYTOADS. The venture proved the technology's potential, but personal circumstances required the team to place it on hold. In July 2025, the three reunited with a renewed vision and founded SaaSyToad, carrying the characters they had created forward as the face of the platform.
Today, Jackson develops the SaaSyToad platform, an all-in-one CRM built for small businesses and agencies. It unifies calls, texts, email, booking, pipelines, and AI-driven automation under a single flat price, with the AI included rather than metered. Alongside it sits a growing suite of standalone applications, each engineered to handle one job completely. Jackson considers SaaSyToad the most significant work of a long building career.
Jackson's creative background runs parallel to the technical one. Recording as the Omaha hip hop artist I AM JOE JACK, Jackson has released a distributed catalog across Apple Music, Shazam, and ReverbNation, including the singles Get Right, Martians, The Lighter Song, and Awoken, and has performed across the Omaha scene alongside artists such as Hellz Flame and Camo Dinero. That work extends into voice acting, writing, music production, songwriting, graphic design, and animation, disciplines that continue to inform how SaaSyToad looks, sounds, and speaks to its customers.
Jackson believes business software should be honest about what it costs. Too many platforms attract small operators with a low entry price, then meter every message, minute, and feature until the invoice bears no relation to the value delivered. SaaSyToad was built as the alternative: one flat price, AI included, and real people available when something goes wrong.
With a career spent making other people's systems work, Jackson continues to build technology for the operators who keep the lights on, the owners and crews who deserve tools as straightforward and dependable as the work they do every day.
I spent twenty years making other people's systems work. SaaSyToad is the tool I always wished someone had built for them.

Avery Bailey
Founder & Chief Executive Officer, NOUVEAUX STUDIOS INC.
Avery Bailey is the visionary founder and Chief Executive Officer of NOUVEAUX STUDIOS INC., an independent entertainment and media company dedicated to developing original animated series, feature films, documentaries, and multimedia intellectual properties. With a passion for storytelling that blends imagination, culture, and innovation, Bailey has positioned NOUVEAUX STUDIOS INC. as a creative force focused on building franchise-worthy worlds and impactful narratives.
As a creator, producer, and entrepreneur, Bailey has spearheaded the development of numerous original projects spanning animation, science fiction, fantasy, documentary storytelling, and family entertainment. His portfolio includes ambitious collaborative properties such as THE SAASYTOADS, a collaboration with business partners Ron Strickland and Joseph Jackson, as well as personally owned intellectual properties including INVISIBLE MASTERS, MOSSBURG: THE DEBT COLLECTOR, GATOR WORLD, and AKIN, each reflecting his commitment to rich world-building, diverse characters, and cinematic storytelling.
Under Bailey's leadership, NOUVEAUX STUDIOS INC. seeks to bridge entertainment with emerging technologies, utilizing artificial intelligence, innovative production methods, and transmedia strategies to create stories that resonate across generations and platforms. His vision extends beyond traditional filmmaking, focusing on creating enduring intellectual property ecosystems that can expand into television, film, publishing, gaming, merchandising, and educational initiatives.
Driven by the belief that independent creators can shape the future of entertainment, Avery Bailey continues to champion bold ideas, elevate underrepresented voices, and develop original content that inspires audiences worldwide. Through NOUVEAUX STUDIOS INC., he remains committed to building stories that entertain, empower, and leave a lasting cultural impact.
House rules
What we believe
Price it like you'd want to be charged
One clear number. The AI is included, not a surprise line item. Nobody likes opening a bill that grew while they were not looking.
Software should do work, not create it
If a tool adds more steps than it removes, it failed. We build things that take work off your plate, starting with the parts everyone dreads.
Ship, then improve
We would rather put something working in your hands this month and make it better, than hand you a roadmap and a waitlist.
Stay reachable
You can talk to a real person who knows your account. That is the whole point of being small.
Get in touch
Want to work with us?
Whether you need our CRM, a website, or a custom build, the first step is the same.